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Title: Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun by Matt Hill ISBN: 0-9643633-0-5 Publisher: The Hill Group Pub. Date: 15 September, 1996 Format: Paperback List Price(USD): $14.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Get More Leads at Trade Shows
Comment: This book is full of very useful information on how to get viable leads at Trade Shows. But what is really unique about this book is how funny it is. This book is wacky and a hoot to read! I had many occurrences of "lol" (laughing out loud). It's easy to read, has lots of cartoons and some fun exercises.
As funny as it is, it's done deliberately to keep your attention so you can learn the process of working trade shows as effectively as possible. The author teaches an 8-step plan for getting leads and closing sales at shows. For example, I thought my main responsibility at a show was to give each visitor my undivided attention for as long as he or she had questions. Not so according to Matt Hill. I was ignoring other people, and possibly better leads, by not qualifying visitors in a more systematic way.
With budgets so tight for conventions these days, this book teaches you how to get the most out of trade shows. I find myself picking it up before I travel to each convention to make sure I'm in the right frame of mind to get the most out of each show. I bought copies for my employees as well. A gentle, fun reminder that their boss does expect them to bring back some viable sales leads.
Rating: 5
Summary: Productive trade shows
Comment: This book presents ideas that help make a trade show more productive for any company. We ended up with many more qualified leads and our people spent time with customers who were ready to buy. I should mention that we also contracted The Hill Group (Matt Hill's company) to do some on-site training with our staff. The training was educational and fun.
If you are going to spend money exhibiting at a show, take a look at this book and make sure you are getting the most out of your investment. You should also consider his on-site training.
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Title: How to Get the Most Out of Trade Shows by Steve Miller ISBN: 0658009397 Publisher: McGraw-Hill Trade Pub. Date: 01 July, 2000 List Price(USD): $14.95 |
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Title: Guerrilla Trade Show Selling : New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson ISBN: 0471165689 Publisher: John Wiley & Sons Pub. Date: 01 April, 1997 List Price(USD): $24.95 |
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Title: How to Design a "Wow!" Trade Show Booth Without Spending a Fortune by Steve Miller, Robert Sjoquist ISBN: 0965541231 Publisher: Hikelly Productions Pub. Date: 01 February, 2002 List Price(USD): $11.95 |
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Title: Build a Better Trade Show Image by Marlys K. Arnold ISBN: 0971290512 Publisher: Tiffany Harbor Productions Pub. Date: 17 January, 2002 List Price(USD): $24.95 |
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Title: Over 88 Tips & Ideas to Supercharge Your Exhibit Sales by Steve Miller, Charmel Bowden ISBN: 0965541207 Publisher: Hikelly Productions Pub. Date: January, 1997 List Price(USD): $11.95 |
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