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Title: Credit Card Marketing by Bill Grady ISBN: 0-9633182-1-7 Publisher: A & S Pub Pub. Date: October, 1992 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.5 (2 reviews)
Rating: 4
Summary: An interesting & practical book
Comment: This is a simple, easy-to-read book. Everyone is able to finish it within three to four hours. The contents are mostly based on author's past experience as a marketer. The content structure of the book is easy to follow. It is resourceful for a credit card marketing novice to read. However, it talks a bit more about retailers' private labeled credit cards. If it talks more about some general bank cards and stories of his failure in marketing campaigns, it will definitely be more insightful. Besides, if you want to explore innovative ideas about credit card marketing, you will be disappointed. I feel the best part comes with the end of the book which talks about sales projection of marketing plans. It's practical. Overall, it's a good book to read.
Rating: 5
Summary: Very Good
Comment: I found it very helpful for my job. Dimitrios Pavlakis credit card Marketing Director
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Title: Paying with Plastic: The Digital Revolution in Buying and Borrowing by David Evans, Richard Schmalensee ISBN: 0262550377 Publisher: MIT Press Pub. Date: 28 August, 2000 List Price(USD): $21.95 |
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Title: Credit Card Nation: The Consequences of America's Addiction to Credit by Robert D. Manning ISBN: 0465043674 Publisher: Basic Books Pub. Date: 24 December, 2001 List Price(USD): $18.00 |
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Title: Smart Cards: Seizing Strategic Business Opportunities by Catherine A. Allen, William J. Barr, Ron Schultz, Smart Card Forum ISBN: 0786311088 Publisher: McGraw-Hill Trade Pub. Date: 01 October, 1996 List Price(USD): $39.95 |
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Title: Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment by Jarunee Wonglimpiyarat ISBN: 1903900549 Publisher: Sussex Academic Pr Pub. Date: May, 2004 List Price(USD): $35.00 |
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