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Title: The Dream Job: Sports Publicity, Promotion & Marketing by Melvin Helitzer ISBN: 0-9630387-1-0 Publisher: Univ Sports Pr Pub. Date: 1997 Format: Paperback Volumes: 1 List Price(USD): $9.95

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Average Customer Rating: 4.73 (15 reviews)

Rating: 5
Summary: The man knows our business
Comment: The finest, most complete book on our business. It has helped me more than any resource I've ever used. Who says a textbook has to be dull? You'll never get bored reading this "how to" book delightfully supplemented with sports stories, cartoons, statistics and one-liners---all from a man who knows our business inside and out

Rating: 5
Summary: Wow -- I had heard about it! It's better than I expected.
Comment: This book is not only good for the neophyte or experienced publicist in sports, but for people in any industry where promotion counts. I have heard through the grapevine that a new edition is coming out very soon, and I'll be the first in line -- or should I say online! A winner.

Rating: 2
Summary: Great anicdotes, but not much else!
Comment: Other than a great collection of anicdotes there is not much else in here. I was expecting some sort of discussion with each topic but there is none. I am not sure how this can be used as a text book. The stories are interesting but without any dialogue from those involved it isnt clear what we are supposed to be learning from their experiences.

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