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Title: The Selling Bible: For People in the Business of Selling by John F. Lawhon ISBN: 0-9616736-3-X Publisher: J Franklin Pub Pub. Date: March, 1996 Format: Hardcover List Price(USD): $36.95 |
Average Customer Rating: 5 (7 reviews)
Rating: 5
Summary: Fantastic book
Comment: I bought this book for a training class with an employer. I was able to outsell the old hands following the guidelines given in the book. Very simple to follow and practice. Now I run my own business and am reccommending it to my salespeople.
Rating: 5
Summary: Useful In All Selling Situations
Comment: This was a required text for a college level class on Professional Personal Selling I took. I'm glad I did take that course because it and this book forever changed my attitude about how to sell and what professional sales reps are like.
Make no mistake, there are Sales Reps and there are Lounge Lizards and this is the biggest distinction that Lawhon really drilled into my head. It's wastefully stupid to sit with the Lounge Lizards who know everything and not to go out, do your job and sell.
One other thing Lawhon said that hit home with me: "That which can be measured, can be improved" and thus the reason for the cloth tape measure bookmark with the book. I took his advice and began to log my calls, closes and referrals and the results have been astounding!
I highly recommend this book which was written for the retail sales industry but can be easily modified for ALL sellng situations. Enjoy!
Rating: 5
Summary: One Of The Greatest Sales Books Ever Written!
Comment: "The Selling Bible: For People in the Business of Selling" is one of the finest sales books that has ever been written! As a salesperson I have read hundreds of books on this topic in an attempt to understand what constitutes what could be called the "X Factor" of what makes the great salespeople of the world tick. More than most books on this topic the author goes into that X Factor: a suttle psychology which is so small almost to the point of not being noticed, which can seperate poor-average-great salespeople. I first read the book several years ago when I was new to selling, and this book sits prominently on my shelf for future reference, since I am so keenly aware that sales skills are forever being sharpened and improved! If you are serious about selling, then buy this book!
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Title: Selling Retail (Book 1 and Book 2) by John F. Lawhon, Catherine D. Lawhon ISBN: 0961673605 Publisher: J Franklin Pub Pub. Date: December, 1986 List Price(USD): $28.95 |
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Title: No Thanks, I'm Just Looking: Professional Retail Sales Techniques for Turning Shoppers into Buyers by Harry J. Friedman ISBN: 0787295493 Publisher: Kendall/Hunt Publishing Company Pub. Date: August, 2002 List Price(USD): $25.95 |
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Title: Retail Success! by George Whalin ISBN: 0970643500 Publisher: Willoughby Press Pub. Date: April, 2001 List Price(USD): $25.00 |
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Title: Why We Buy: The Science Of Shopping by Paco Underhill ISBN: 0684849143 Publisher: Simon & Schuster Pub. Date: 02 June, 2000 List Price(USD): $15.00 |
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