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Title: The Legend of Ibp: Established 1960 by Jeffrey L. Rodengen, Jon Vanzile ISBN: 0-945903-52-9 Publisher: Write Stuff Syndicate Pub. Date: April, 2000 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: GOOD OVERVIEW OF AMERICAN AGRICULTURE & ITS TRANSFORMATION
Comment: The author has done an outstanding job summarizing this controversial but very successful company.
As an Iowan who lived next door to Bob Peterson when he was managing the Fort Dodge plant, it is good to see the company he now leads get the accurate coverage it deserves.
Leaders who see opportunities and force changes upon industrial sectors or governments often times get criticized by those who don't want to change, yet without that leadership society would not be better off.
While IBP has not always been perfect in their approach to doing business, they have always been willing to adapt.
Anyone interested in the transformation of the american agricultural economy would be well served to read this exciting story. IBP has lead by example.
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