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Title: The Legend of Mercury by Jeffrey L. Rodengen, Alex Lieber, Jill Apolinario ISBN: 0-945903-23-5 Publisher: Write Stuff Pub. Date: 10 March, 1999 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4.33 (3 reviews)
Rating: 3
Summary: better than the legend of OMC, but...
Comment: This book suffers less than most of Rodengen's work. His style of connecting his magazine articles into a complete book is improving. The coroprate history is accurate and for the most part complete. Still there is some of the redundancy of background supplied in each magazine article. Where I'd edit out 35% to 40% of the OMC book to make it easier to read and clearer, the Merc book only needs a 15% to 20% reduction to get to the point. Particularly disappointing in this book is the chapter on racing. Almost no research seems to have been done here. Merc's reputation was built on racing, but its a very small sideline in this book. I can not recommend the book to racing fans, not much more here than what is in Iron Fist. If you have none of the earlier books this would be a good place to start.
Rating: 5
Summary: An Interesting Book
Comment: I found this book an interesting read. Great photos of the early days of Mercury really add to the quality of this book.
Rating: 5
Summary: A facinating look into Mercury Marine
Comment: This is a well researched book that discusses everything from the beginings of Mercury Marine to present. It discusses their early day business dealings with Montgomery-Ward, and how Kiekhaefer helped them survive it all to become the largest marine brand.
This also has some excellent photos and old Mercury ads that are of interest to TRUE marine buffs.
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Title: Iron Fist: The Lives of Carl Kiekhaefer by Jeffrey L. Rodengen, Jeffery Rodengen ISBN: 0945903049 Publisher: Write Stuff Syndicate Pub. Date: 01 February, 1990 List Price(USD): $29.95 |
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Title: Evinrude, Johnson and the Legend of OMC by Jeffrey L. Rodengen ISBN: 0945903103 Publisher: Write Stuff Syndicate Pub. Date: October, 1992 List Price(USD): $39.95 |
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Title: Beautiful Outboards by Peter Hunn ISBN: 1928862047 Publisher: Devereux Books Pub. Date: February, 2002 List Price(USD): $36.95 |
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Title: The Old Outboard Book by Peter Hunn ISBN: 0071383093 Publisher: International Marine/Ragged Mountain Press Pub. Date: 16 May, 2002 List Price(USD): $21.95 |
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Title: Blue Thunder: How the Mafia Owned and Finally Murdered Cigarette Boat King Donald Aronow by Thomas Burdick, Charlene Mitchell ISBN: 0671663216 Publisher: Simon & Schuster Pub. Date: November, 1990 List Price(USD): $52.00 |
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