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Title: Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization by Catherine V. McIntyre ISBN: 0-941599-19-1 Publisher: Piccadilly Books Pub. Date: June, 1992 Format: Paperback Volumes: 1 List Price(USD): $20.00

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Average Customer Rating: 4.5 (8 reviews)

Rating: 5
Summary: Fantastic Resource!
Comment: When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!

Rating: 3
Summary: Not too impressed
Comment: This book is written in a "hunt and peck" style: you have to hunt for useful information and then peck what is feasbile and what is not. I wasn't too impressed, but I guess all publicity books are the same. It's not like there's much new information out there.

I do recommend "Free Publicity" by Jeff Crilley. ...

Rating: 4
Summary: Very Useful
Comment: McIntyre hits the nail on the head witn this one. I've found that my organization's releases have received much higher usage now that we follow her format. We also use Michael Levine's Guerrilla PR: Wired because of its strength in updating public rlations techniques to the Internet.

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