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The Complete Independent Movie Marketing Handbook

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Title: The Complete Independent Movie Marketing Handbook
by Mark Steven Bosko, Chris Gore
ISBN: 0-941188-76-0
Publisher: Michael Wiese Productions
Pub. Date: May, 2003
Format: Paperback
Volumes: 1
List Price(USD): $39.95
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Average Customer Rating: 4.91 (11 reviews)

Customer Reviews

Rating: 4
Summary: Went in a skeptic, came out a believer
Comment: Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.

Rating: 5
Summary: Helped sell my film
Comment: This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.

Rating: 5
Summary: Must-Have Movie Marketing Magic
Comment: A lot of people throw the title "guru" around, but Bosko's the real deal. As a filmmaker, if you've ever wondered how to: get press coverage, create a media kit, find an attractive title; identify your movie's hooks, locate distributors, exploit the power of the web, get audiences and distribution and actually sell your movie or video...then GET THIS BOOK! Bosko "tells all" in an easy-to-read style that gets the creative juices flowing. No filmmaker should go anywhere near a camera without reading the hard-core, straight-up instruction and advice in this book.

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