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Title: The Entrepreneurial Mind by Jeffry A. Timmons ISBN: 0931790840 Publisher: Brick House Pub Co Pub. Date: March, 1989 Format: Hardcover List Price(USD): $24.95

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Average Customer Rating: 4

Rating: 4
Summary: How do entrepreneurs strategise? Read this book!
Comment: In the course of designing and developing an entrepreneurship program for kids, and also expanding further my working knowledge on opportunity creation, I surfed through several online bookstores, including www.amazon.com to scout and pursue good books on entrepreneurship and new venture creation. I perused practically every book review in this genre, and I managed to narrow down my selections to a handful of highly respected authors. Jeffry Timmons is one of them, and I bought practically all the books that have been written by him.

In the case of Jeffrey Timmons, who is internationally renowned for his pioneering research work in new ventures, venture capital, venture financing and entrepreneurship, he is also a well respected academic.

This is my first entrepreneurship book by the author.

This book addresses what makes winning entrepreneurs strategise -think, plan and act - in the marketplace. Although it was written in the late 1980s, it still offers a tremendous wealth of information. It also addresses what they do and avoid doing to get the odds of success in their favour. It also focuses on the founders of new ventures as well as entrepreneurial managers, and provides many interesting answers that help to unlock the mystery - and mythology - of entrepreneurship.

Stretched over 187 pages, this book is really an insightful study of entrepreneurs, be they budding or mature, particularly from the standpoint of opportunity/new venture creation.

I rate this book with only four stars because when I compare it with Rita Gunther McGrath & Ian MacMillan's 'The Entrepreneurial Mindset,' the latter enjoys a much greater edge, in terms of the depth and breadth of coverage. The latter is quite a scholarly work and is also stretched over 380 pages.

In some way, because of its size, I feel this book can be excellent preamble to 'The Entrepreneurial Mindset.' If you seriously want to know how winning entrepreneurs strategise, read both books - and start with this one first!