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Title: Shameless Marketing for Brazen Hussies: 307 Awesome Money-Making Stategies for Savvy Entrepreneurs by Marilyn Ross, Curtis Killorn ISBN: 0-918880-44-0 Publisher: Communication Creativity Pub. Date: August, 2000 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 4.94 (17 reviews)

Rating: 5
Summary: A Must-Have Marketing Book!
Comment: I highly recommend this book! If you're a woman (or a man, for that matter!) in business, "Hussies" offers a nonstop stream of excellent, why-didn't-I-think-of-that ideas. Ross offers strategies from the get-go of starting a business--choosing a name, logo, site of operation-to quick and easy marketing ideas to media tips and the psychographics(formerly known as demographics) of potential customers.

Although Ross is a successful businesswoman, this book isn't a recap of her success story. What I really enjoyed about this book is that it includes accounts of the professional achievements of women in various professions in all types of businesses, from home-based to corporate. It gives simple, doable ideas for everyone.

The book is divided into sections that cover different areas of marketing, so it's not necessary to read the book from cover to cover. You can just pick a chapter when you need some inspiration. And get your highlighter ready because there are tons of web addresses listed in the book that are worth checking out.

If you're put off by the title (personally I find it to be clever and in keeping with Ross' quirky humor injected throughout the book), then don't buy this book. But then of course it may be your competitors who learn how to "kick butt" in the business world....

Rating: 5
Summary: Move over Jay Conrad Levinson!
Comment: Best $20 you'll spend this year on growing your business. Incredibly up-to-date marketing power plays like: "Niches spell riches" "Kick yourself in the assets" "Syndicated columnists = instant stardom" "Booking radio talk shows because you're the expert" "Get in catalogs - there are several that sell to your target market" Don't pass up this book if you are interested in the wisdom of one of the greatest entrepreneurs and authors of our time - Marilyn Ross. These techniques are fun, easy and quickly REWARDING.

Rating: 5
Summary: GREAT!
Comment: Great book. I never write reviews, but it was so good I was compelled to write this. Great ideas, not too advanced, not too simplistic.

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