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Title: Leads & Conclusions (Elements of Article Writing) by Marshall J. Cook ISBN: 0-89879-661-X Publisher: Writers Digest Books Pub. Date: September, 1995 Format: Hardcover Volumes: 1 List Price(USD): $15.99

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Average Customer Rating: 4.5 (2 reviews)

Rating: 4
Summary: A great guide for journalists
Comment: As someone who occasionally struggles with leads, I found this guide quite helpful in working out some of the kinks and better using my creativity. I've read it cover to cover several times and my only complaint is that I wish it were longer!

Rating: 5
Summary: ProActive Sales Management
Comment: ProActive Sales Management is full of great ideias covering everything from creating a sales culture in an organization to how hold a decent sales meeting.

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