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Title: Mexican Americans and the Mass Media: (Communication and Information Science) by Bradley S. Greenberg, Michael Burgoon, Judee K. Burgoon ISBN: 0-89391-126-7 Publisher: Ablex Publishing Pub. Date: 01 January, 1983 Format: Hardcover Volumes: 1 List Price(USD): $115.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A benchmark book on Hispanic media consumption
Comment: This is a book that reports a large scale research study, both qualitative and quantitative on how Hispanic and Anglo media consumers differ in their habits and orientations. A very useful book for marketers and media specialists.