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Title: How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media by Gregory Thomas, Earl A. Powell ISBN: 0-89134-915-4 Publisher: North Light Books Pub. Date: November, 2000 Format: Hardcover Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 4.29 (7 reviews)
Rating: 4
Summary: Process Study
Comment: This book is helpful in that it shows you what is involved in the design process of creating a successful logo. It doesn't show you exactly how to make one yourself but gives examples of how certain logo's where produced.
Rating: 3
Summary: More Coffee Table Than Professional Book
Comment: How To Design Logos (Forget about symbols and icons, there is maybe two or three pages on these aspects in the book.) is more for a general audience than the professional designer.
It has 24 studios working on projects from large to small. One thing I immediately noticed was the influence of the "net" design style of most of the projects. Having been published in late 2000, before the dot bomb era: this was where the bread and butter for these shops was developing. Alas, now they must go elsewhere and their designs after only a year or two seem dated.
I believe it is a good book for the non-professional. Each project has a small write up on how the design was done. These write up are no way an indepth study of the rendering of the logo. It does have great graphics and examples of the development of the logos.
For the coffee table or non-professional I gave it three stars, but if you are looking for professional advice I would give it two.
Rating: 5
Summary: Excellent study of how logos are developed.
Comment: Buy this book! This is a terrific resource for any designer, art director or student wanting to learn more about how a logo or brand evolves from the drawing board to the billboard.
I'm making this required reading for my designers!
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Title: Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index by Jim Krause ISBN: 1581801467 Publisher: North Light Books Pub. Date: January, 2003 List Price(USD): $22.99 |
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Title: The Big Book of Design Ideas by David E. Carter ISBN: 068817986X Publisher: Watson-Guptill Pubns Pub. Date: 01 October, 2000 List Price(USD): $45.00 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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Title: Idea Index: Graphic Effects and Typographic Treatments by Jim Krause ISBN: 1581800460 Publisher: North Light Books Pub. Date: January, 2003 List Price(USD): $22.99 |
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Title: Pantone Guide to Communicating with Color by Leatrice Eiseman ISBN: 0966638328 Publisher: Design Books Pub. Date: September, 2000 List Price(USD): $39.99 |
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