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Title: Marketing the Church by George Barna ISBN: 0-89109-250-1 Publisher: Navpress Pub. Date: 01 April, 1988 Format: Paperback Volumes: 1 List Price(USD): $9.00 |
Average Customer Rating: 4 (4 reviews)
Rating: 5
Summary: What They Never Taught You About Church Growth
Comment: Like Paul realizing the need to shape the message without bending the truth, to learn to speak in a way which will be listened to, George Barna's "Marketing the Church: What They Never Taught You About Church Growth" has much to teach the modern church.
Controversial when it first came out, clergy and other church leaders are discovering how every interaction with the public is communicating something about the church. Whether it is the sign in front or the door to door evangelism, and even a small ad announcing next week's sermon, that is marketing, and is not an unholy idea. When you created those things, you thought about the people who would be seeing them, and applied what you knew.
Barna shows what marketing really is, and how it can help remove the roadblocks from people coming to a church. Pastor Bill Hybels at the megachurch, Willow Creek in IL, knows this stuff and has seen plenty of growth--and plenty of new believers! Barna is an evangelical, with a conservative base, and his book stats true to this.
He explains carefully the principles behind the term marketing. He knows it is a daunting word, and that some people can and have abused marketing within Christendom.
He emphasizes knowing your market, and that you don't need fancy statistics to get the job done. You know your neighbor.
One thing which Barna challenges the reader to do--and church leaders at large--is to articulate and write down what they know. The sum of what they know is probably large, but when it written, it can be organized, and from that, strategized.
The strategy is the book's strength. Using gifts as provided by the Lord, church leaders draw from their resources and build a marketing plan. Barna is certain to point out this job is bigger than the pastor, but will require many people if things are to be carried out well.
Fundamentally, Barna would agree, that a church marketing plan is merely applying the church's mission statement into several steps. If you want to bring together another 200 people each Sunday, and you have currently 100, how will this happen? Newspaper ads? Flyers? Radio commercials? Special events? All of the above? Do you know why people your neighborhood don't want to go to any church? Are there needs you can meet?
I feel as if this little book can revolutionize how a church can think about the neighborhood around them, and build great hope for church growth with integrity.
I fully recommend, "Marketing the Church: What They Never Taught You About Church Growth" by George Barna.
Anthony Trendl
Rating: 5
Summary: It "Released" Me to Help the Church!
Comment: My Pastor gave me this book when he joined our church in the late 80's. Up until that time anytime I shared my insights about applying my professional marketing training to the work of the church I was reminded that marketing was for salespeople and not applicable in the church. I remember weeping with joy when I recieved Barna's book. I actually had the affirmation that the gifts I brought to the table could be used to administer Christ's blessing. Barna is a master researcher, if you are interested in what works and what doesn't you can trust Barna's insights because it's backed by solid research. I highly recommend this book to anyone... it delivers.
Rating: 5
Summary: An Open Minded Approach
Comment: I read this book back in the late 70s and found it to be very enlightening. To this day, I consider it to be one of the best church management books that I have read. It is a book that will scare some people because of the term "marketing," a term which implies something dirty even though we all participate in it. Church leaders have to recognize that they are operating in an environment of competition and that having a clear statement of purpose/vision is important and equally important, is communicating that purpose. Barna is frank to admit that some people may loose sight of the purpose of good marketing but overall it is a process which helps to build a successful ministry. Worthwhile reading for anyone on a church publicity committee and anyone with an open mind about the realities in which we operate.
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Title: A Step-By-Step Guide to Church Marketing Breaking Ground for the Harvest by George Barna ISBN: 0830714049 Publisher: Gospel Light Pubns Pub. Date: 01 June, 1992 List Price(USD): $19.99 |
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Title: 101 Ways to Reach Your Community by Steve Sjogren ISBN: 1576832201 Publisher: Navpress Publishing Group Pub. Date: 05 January, 2001 List Price(USD): $7.00 |
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Title: User Friendly Churches: What Christians Need to Know About the Churches People Love to Go to by George Barna ISBN: 0830714731 Publisher: Regal Books Pub. Date: 01 June, 1991 List Price(USD): $11.99 |
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Title: Marketing for Congregations: Choosing to Serve People More Effectively by Norman Shawchuck, Philip Kotler ISBN: 0687235790 Publisher: Abingdon Press Pub. Date: 01 September, 1992 List Price(USD): $31.00 |
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Title: Purpose-Driven® Church, The by Rick Warren ISBN: 0310201063 Publisher: Zondervan Pub. Date: 27 November, 1995 List Price(USD): $19.99 |
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