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Title: Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith, Ann S. Clurman ISBN: 0-88730-900-3 Publisher: HarperBusiness Pub. Date: 29 April, 1998 Format: Paperback Volumes: 1 List Price(USD): $17.95 |
Average Customer Rating: 4.17 (6 reviews)
Rating: 4
Summary: Fun for non-marketers
Comment: I find myself recommending this book to friends with no interest in marketing. Good, fun info that puts into perspective why you and your parents see things so differently. Highly recommended.
Rating: 4
Summary: Great way to approach sales
Comment: Rocking the Ages is a beautifully writen book. It takes historical events and explaines how they formed the personality of each generation. This book helped me to curve our marketing and advertising techniques to reach our customers with a positive response. It clarifies how the generations view their lives and what they buy, how and why. It has helped me to understand my customers in a more personal manner. It is easy to get trapped into the needs of one own gereration, but this book clarifies the needs and desires of all generations, and how to approach them on a marketing level.
Rating: 3
Summary: I'm highly suspicious
Comment: I'm pretty suspicious of the review from the the reader in Harrisburg, PA. It just sounds too much like promotional speak from the Walker Smith and Clurman Public Relations company.
As for the book, I'm only just thinking of reading it. I'll use my local library to find a copy, however.
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Title: Boomers, Xers, and Other Strangers: Understanding the Generational Differences That Divide Us by Kathy Hicks, Rick Hicks ISBN: 1561796778 Publisher: Focus on the Family Pub Pub. Date: 01 October, 1999 List Price(USD): $10.99 |
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Title: Marketing to Leading-Edge Baby Boomers by Brent Green ISBN: 0595264093 Publisher: Writers Advantage Pub. Date: January, 2003 List Price(USD): $16.95 |
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Title: Future Marketing : Targeting Seniors, Boomers, and Generations X and Y by Joe Marconi ISBN: 0658001388 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 2000 List Price(USD): $39.95 |
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Title: Age Power: How the 21st Century Will Be Ruled by the New Old by Ken Dychtwald, Ken, Phd Dychwaltd ISBN: 1585420433 Publisher: J. P. Tarcher Pub. Date: 21 September, 2000 List Price(USD): $14.95 |
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Title: Generations : The History of America's Future, 1584 to 2069 by Neil Howe, William Strauss ISBN: 0688119123 Publisher: William Morrow Pub. Date: 30 September, 1992 List Price(USD): $16.95 |
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