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Title: Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign...Without Going Broke by Michael Levine ISBN: 0887306640 Publisher: HarperBusiness Pub. Date: February, 1994 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.29
Rating: 1
Summary: Good book- but get the original stuff from Jay Levinson
Comment: Michael is a good PR guy But if he is going to do a Guerrilla Book at least give credit to the guru Jay Conrad Levinson
Rating: 5
Summary: Incredibly Informative
Comment: Michael Levine in his typical eloquent style writes an incredible book that flows well and is easy to read. With his wisdom and experience he and Guerrilla P.R. are here to help anyone who owns a business, either big or small, become creative and marketable by means of learning the basics to public relations. I highly recommend this book to anyone even thinking of opening their own business. This is one book that should be your companion throughout your business career.
Rating: 5
Summary: A User-Friendly Guide to Creating Your Own PR
Comment: I have had the good fortune of working with some of the top publicists in the country over the last 22 years, and wish that I could have read this book first. It would have made me much more effective in working with them, and also could have avoided a lot of their fees.
The advice is sound, based on my own experiences with a 37 city book tour in 1999. What it took me 37 cities to learn, you could glean from just reading this book. I envy you this opportunity.
Whatever your budget or appetite for public relations, the book will help you design and implement an effective program. It covers all of the basics, except for the Internet (which wasn't really a factor when this book was written). You will learn how to put out a press release, hold a press conference, do interviews, and create media events. Most of these things can be done relatively inexpensively, certainly at lower cost than with advertising.
I especially liked the high ethical standards that the book sets. It's easy to cut corners, but that is both wrong and eventually becomes ineffective.
May your 15 minutes of fame come soon as a result!
Seriously, public relations is a highly effective way to introduce potential customers to your products or services. It serves a good secondary purpose of helping you think through your message and who your audience is. This book does a good job of giving you questions to help you do both of these tasks. Follow this advice, and your business should be more successful within a year. Remember Mr. Levine's advice though, it's quality . . . not quantity . . . that counts.
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