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Title: Selling the Dream by Guy Kawasaki ISBN: 0-88730-600-4 Publisher: HarperBusiness Pub. Date: 03 August, 1992 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.5 (10 reviews)
Rating: 4
Summary: What Do You Want Out of Life and How to Get It
Comment: Once you get past the in-your-face call for response style, you're in for an eye-opening read. This is a good how-to book an applying theories of evangelism to further your organization's success or your personal cause. At the end of each chapter, the author offers a sometimes pithy, sometimes sarcastic, self-check which not only facilitates comprehension of the material, but also gives practical insights on how you can implement these concepts into your life immediately.
The book is full of self-references and self-promotion, but this is exactly what the author is advocating: he is his own cause and this book is his instrument of evangelism. The book provides the motivation and basic principles you need to get started to figuring out what "cause" will occupy your life and give your life meaning. Once you figure out what you want to do, this book gives you no-nonsense real-world advice about how you should go about realizing your mission and your vision.
This book challenges you to make deep personal assessments as to what you want your life to look like and to stand for. It challenges you to find your cause and act.
Rating: 5
Summary: Manifesto for Evangelism Marketing
Comment: This is not a new book. But the ideas are still as fresh today as they were in 1991, when Kawasaki released what many consider to be the evangelism manifesto.
Ten years later, some of the company case studies, especially the technology firms, seem dated. Still relevant for today's business leaders and marketers is the message that to make products, companies and ideas successful, you must sell the whole hog - not just the sizzle-by getting people to believe in your product, company, or idea and to share your dream. In the 2001 doom and gloom new-business reality, Kawasaki's ideas about building excitement for your product or service is a ray of hope.
Kawasaki researched and honed his innovative ideas in the 1980s as Apple Computer's chief evangelist and later as the founder of a startup software company. Kawasaki has a distinct sense of humor based primarily on good-natured sarcasm, and this makes the book an entertaining read.
The starting point for any evangelism project is a cause. Case studies on individuals, organizations and companies who have passionately evangelized a cause, including Windham Hill Productions, The Body Shop, and the Mazda manager who internally championed the development of the Miata make up the book's instructive core.
Inside you'll find a blueprint for planning and implementing an evangelism plan of your own. There are practical tips on everything you need to know, including creating a written evangelism plan, raising funds, hiring staff, creating promotion materials, and presenting your cause in public. As the ultimate how-to example, the book includes the original 105-page Macintosh Product Introduction Plan penned by Kawasaki and his Apple colleagues in 1983.
One look at Kawasaki's picture on the book cover - he's dressed in jeans and a blue work shirt sporting a toothy grin - and you could say that Kawasaki helped usher in the casual dress environment so prevalent in today's workplace. You also know that this is not an academic business book. It's more like a handbook version of the bible for evangelists everywhere who want to understand the new model for business success.
Rating: 5
Summary: If A Journey of 1000 Miles Begins With The First Step:
Comment: ...this book should get you about 150 miles down the road real quick. If you are about to undertake a major project, no matter what, this book will give you some inspiration and encouragement. Again, he speaks in concepts more than laying down a numbered list of steps to follow which is why his ideas will still apply many years from now. This book seems to be written specifically to those in a non-profit organization, but the principles can again (like most of his books) apply to anyone, anywhere, doing any kind of project requiring lots of hard work and who are looking for an edge or will consider using some unconventional thinking. Heck, Im pretty lazy and wasnt really looking for a project to work on, but after reading this book, Im ready to GO FOR IT. Out of my way, Im going to conquer the world now!! (I liked it)
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Title: Rules For Revolutionaries : The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki, Michele Moreno ISBN: 088730995X Publisher: HarperBusiness Pub. Date: 25 April, 2000 List Price(USD): $16.00 |
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Title: Hindsights: The Wisdom and Breakthroughs of Remarkable People by Guy Kawasaki, Qiana Rickabaugh, Julie Livingston ISBN: 0941831957 Publisher: Beyond Words Publising Pub. Date: January, 1994 List Price(USD): $22.95 |
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Title: How to Drive Your Competition Crazy: Creating Disruption for Fun & Profit by Guy Kawasaki ISBN: 0786881631 Publisher: Hyperion Pub. Date: 02 August, 1996 List Price(USD): $14.00 |
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Title: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell, Jackie Huba, Guy Kawasaki ISBN: 0793155614 Publisher: Dearborn Trade Publishing Pub. Date: 12 November, 2002 List Price(USD): $25.00 |
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Title: The Macintosh Way by Guy Kawasaki, Jean-Louis Gassee ISBN: 0673461750 Publisher: Addison-Wesley Pub Co Pub. Date: September, 1989 List Price(USD): $25.60 |
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