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Title: Go! Fight! Win!: Cheerleading in American Culture by Mary Ellen Hanson, Bowling Green State University Popular Press ISBN: 0-87972-680-6 Publisher: Bowling Green University Popular Press Pub. Date: 01 March, 1996 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 4.5 (2 reviews)

Rating: 4
Summary: A Case Study of Cheerleading
Comment: GO! FIGHT! WIN!: CHEERLEADING IN AMERICAN CULTURE by Mary Ellen Hansen gives a brief history of cheerleading in the United States. The book charts the course of cheerleading, an American invention, from its beginning as yell leading in the late 1800s and early 1900s to its present existence as a commercial entity and sport in its own right. Cheerleading itself has changed. How cheerleading has metamorphosed from its clean-cut beginnings (the first cheer leaders were decently-dressed students from the audiences of sports games) to its now shady existence amazes me. Hansen addresses how the first cheerleaders were truly revered as all-around good people and how today the cheerleader stereotype is a dichotomy: a cheerleader can be a "good girl" or a "bad girl." Adding to today's stereotypes of the cheerleader is the contradiction of a moral person whose dress and dance moves are suggestive. Another theme of the book is the demographic shift of cheerleading from being an all-male activity to being a coeducational activity. As Hansen notes, ironically, this coeducationality of cheerleading has not made cheerleading a sport that equally reveres men and women: cheerleading merely plays out the gender inequities that still exist in American society.

Rating: 5
Summary: Book Review
Comment: It showed the impact of cheerleading and how important it is to our society. It was great how she said it is a true American tradition, and she writes in a clear, coherent, and concise way.