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Title: Next : Trends for the Near Future by Ira Matathia, Marian Salzman, Ira Matatathia, Ann O'Reilly ISBN: 0-87951-943-6 Publisher: Overlook Press Pub. Date: 01 September, 1999 Format: Hardcover Volumes: 1 List Price(USD): $26.95 |
Average Customer Rating: 3.67 (9 reviews)
Rating: 2
Summary: Hokey and naive
Comment: The offenses in this text range from citing surveys that show the emotional differences between the sexes narrowing (hint: surveys about attitude reflect the desired perception, rather than reality) to the usual hackneyed predictions about the growth of e-commerce and Java-based refrigerators. It's a superficial and uninspiring roundup of all the press release style journalism you'd find in Wired or Business 2.0. This is the kind of material that might be "inspiring" if you were to set your sights low enough. No breakthroughs here, although I suppose it's a serviceable summary of many of the trends that have already been predicted to death elsewhere.
Rating: 1
Summary: tell me how to read
Comment: i haven't read your bok yet. i want to read some chapters of your book online. please suggest how to do that.
Rating: 3
Summary: Vivid broadstrokes of a Western-centric future
Comment: I find the book a pleasure and a quick read. It is almost like taking a car ride through various scenaries and countries. You get a sense of a larger picture of a possible future, but yet you yearn for the slow walk when you can really see the details. A major gripe would be that, despite pages on Asia, it is still a Western, especially US-centric, future that is being painted. And the Asian section reads like a current affairs report. Interestingly though, what the authors failed to pick up is that the section on Europe holds many parallels for Asia. In summation, NEXT is good for triggering other thoughts and ideas. Not so great if you want to drill down into the whys and wherefores.
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Title: Trendspotting: Think Forward, Get Ahead, and Cash in on the Future by Richard Laermer ISBN: 0399527494 Publisher: Perigee Books Pub. Date: 01 March, 2002 List Price(USD): $14.95 |
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Title: Dictionary of the Future: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk by Faith Popcorn, Adam Hanft ISBN: 0786866578 Publisher: Hyperion Pub. Date: December, 2001 List Price(USD): $22.95 |
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Title: Global Trends 2005: An Owner's Manual for the Next Decade by Michael J. Mazarr ISBN: 0312218990 Publisher: St. Martin's Press Pub. Date: 01 June, 1999 List Price(USD): $27.95 |
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Title: Sixty Trends in Sixty Minutes by Sam Hill ISBN: 0471225800 Publisher: Wiley Pub. Date: 15 August, 2002 List Price(USD): $27.95 |
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Title: The World in 2020: Power, Culture and Prosperity by Hamish McRae ISBN: 0875847382 Publisher: Harvard Business School Press Pub. Date: 01 September, 1996 List Price(USD): $19.95 |
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