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The Politz Papers: Science and Truth in Marketing Research

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Title: The Politz Papers: Science and Truth in Marketing Research
by Hugh S. Hardy, W. Edwards Deming, Darrell B. Lucas
ISBN: 0-87757-210-0
Publisher: Amer Marketing Assn
Pub. Date: February, 1991
Format: Hardcover
Volumes: 1
List Price(USD): $49.95

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