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Title: The Experience Economy by James H. Gilmore, B. Joseph Pine II ISBN: 0-87584-819-2 Publisher: Harvard Business School Press Pub. Date: April, 1999 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.27 (26 reviews)
Rating: 5
Summary: Nardelli-led bounce gives book its just due
Comment: As I write this review on July 29, 2003, I see 'The Experience Economy' is ranked at #624 in amazon.com's constantly updated sales rankings. Pretty heady for a fairly esoteric business book published in April 1999.
The reason has to do with the latest (August 2003) edition of 'Fast Company' magazine. The editors asked a series of business leaders to pick one "book that matters," noting that "one book can change the direction of a company -- or a career." Bob Nardelli, ex-of GE and now CEO of the Home Depot, chose 'The Experience Economy.'
That's a great thing, because this excellent piece of work really got the short shrift - with its April 1999 publication date, its message of capturing the full potential of face-to-face retail got buried in the tsunami of e-commerce hysteria.
Now that we all recognize the Internet as just another viable sales channel, this fine effort by Pine and Gilmore has a second life. The fact that Nardelli picked it as his one book that matters tells you all you need to know about his vision for the future of Home Depot.
Rating: 5
Summary: This book is a GREAT experience!
Comment: Transformations are what all of us are looking for: experiences that change us for the better. Gilmore and Pine maintain that in the coming century, companies that provide us with transformational experiences will rule the roost. Pine and Gilmore explain what it means to systematically design for experience, when "the customer IS the product."
Disney is their hero, and with good cause: Disneyland and Disneyworld continue to raise the bar on entertainment experience. But as the authors point out, experiences are to be found everywhere -- in customer service, a TV ad, the way people work together, even a cup of coffee. And in the commercial future, experience will be king.
The premise and the execution of THE EXPERIENCE ECONOMY are equally invigorating. Pine and Gilmore identify existing examples of experiential design -- and then they go one better, with prescriptions for how to do it yourself. Excellent. So many authors are content merely to reveal The Truth. Pine and Gilmore want you and me to apply their philosophy and start changing the world. They additionally apply some moral precepts that this reader found stirring, to ensure that if change is to come, it will be positive.
THE EXPERIENCE ECONOMY is easy to read but not simplistic and has just the right amount of tables and charts to support and highlight the authors' position.
Most business books get read only half-way through. Begin THE EXPERIENCE ECONOMY, and you'll not only read it cover to cover, you'll carry it with you as a reference. Everytime you try out something to buy, in a shop, online, or simply in your head, Pine and Gilmore will be speaking to you. Like Jimi Hendrix before you, they'll be asking: "But are you...experienced?"
Rating: 5
Summary: The ultimate product differentiator
Comment: This book really opened my eyes, and made me see my service offerings from a customer perspective. I've become incredibly passionate about the experience economy concept, and am constantly looking for real life examples or potential applications.
When I stand in a queue I'm thinking about how I would go about offering the service or product I'm queueing for.
When I speak to the beauracracy that provides me banking or insurance services, I'm forever demanding that they change the impersonal and inflexible way that they engage with me.
If you're looking for a new paradigm in selling what you have to offer, then this is the book for you.
I love it.
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Title: Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands by Bernd H. Schmitt ISBN: 0684854236 Publisher: Free Press Pub. Date: 16 August, 1999 List Price(USD): $28.00 |
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Title:Welcome to the Experience Economy by II B. Joseph Pine, James Gilmore ASIN: B00005RZ7M Publisher: Harvard Business School Press Pub. Date: 24 April, 2004 List Price(USD): $6.00 Comparison N/A, buy it from Amazon for $6.00 |
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Title:The Experience Is the Marketing--A Special Report by James H. Gilmore, B. Joseph Pine II ASIN: B00006JMDC Publisher: BrownHerron Publishing Pub. Date: 26 August, 2002 List Price(USD): $8.95 Comparison N/A, buy it from Amazon for $8.95 |
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Title: Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers by Bernd H. Schmitt, Bernd Schmitt ISBN: 0471237744 Publisher: John Wiley & Sons Pub. Date: 31 January, 2003 List Price(USD): $27.95 |
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Title: Love Is the Killer App : How to Win Business and Influence Friends by Tim Sanders, Gene Stone ISBN: 1400046831 Publisher: Three Rivers Press Pub. Date: 22 July, 2003 List Price(USD): $13.00 |
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