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Title: Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun ISBN: 0-87584-633-5 Publisher: Harvard Business School Press Pub. Date: 01 January, 1996 Format: Hardcover Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Reputations do matter!
Comment: This book is exactly what I needed. The chapter on the Harvard reputation building will now form part of the research for my MBA dissertation. Fombrun clearly sets out perceptual mapping and the real value that companies can gain from reputation building.
The book is technically just right, not too light with just the right amount of researched data to back up statements made.
I highly recommend it to any company trying to decide what else it could do to boost sales.
Rating: 5
Summary: Invaluable for PR Counselors
Comment: Fombrun's REPUTATION is an invaluable tool that can help PR counselors better explain the importance of actively managing the client's internal and external images.
The hardline examples from famous American businesses are very impactful; the messages are impossible to miss.
In fact, when one client said he thought Reputation Management was unnecessary, because his sales were doing well, I asked him:
"What is it you know that the Fortune 500 companies obviously don't? They're apparently wasting millions of dollars every year on PR."
Enough said.
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Title: Fame and Fortune: How Successful Companies Build Winning Reputations by Charles J. Fombrun, Cees Van Riel ISBN: 0130937371 Publisher: Financial Times/Prentice Hall Pub. Date: 11 August, 2003 List Price(USD): $25.95 |
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Title: Corporate Reputation and Competitiveness by Gary Davies, Rosa Chun, Rui Vinhas Da Silva, Stuart Roper ISBN: 041528743X Publisher: Routledge Pub. Date: November, 2002 List Price(USD): $43.95 |
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Title: Creating Corporate Reputations by Grahame Dowling ISBN: 0199252203 Publisher: Oxford University Press Pub. Date: 15 June, 2002 List Price(USD): $32.50 |
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Title: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset by Ronald J. Alsop, Ron Alsop ISBN: 074323670X Publisher: Free Press Pub. Date: 30 March, 2004 List Price(USD): $26.00 |
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Title: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand by Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen, Mogens Holten Larsen ISBN: 0198297793 Publisher: Oxford University Press Pub. Date: 01 August, 2000 List Price(USD): $39.50 |
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