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Title: Waves of Change: Business Evolution Through Information Technology by James L. McKenney, Duncan C. Copeland, Richard O. Mason ISBN: 0-87584-564-9 Publisher: Harvard Business School Press Pub. Date: 01 January, 1995 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: The most inciteful book I've read in the last ten years
Comment: Analyzes first movements of establishing the dominant design in banking, airlines, and 3 modern stories of USAA insurance (all online), Frito Lay, which integrates to the store, and American Hospital Supply/ Baxter Travenol, which links to all their customers. These designs allowed the companies to dominate their market niche. Great read!