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Seeking Customers (The Harvard Business Review Book)

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Title: Seeking Customers (The Harvard Business Review Book)
by Benson P. Shapiro, John J. Sviokla
ISBN: 0-87584-332-8
Publisher: Harvard Business School Press
Pub. Date: May, 1993
Format: Paperback
Volumes: 1
List Price(USD): $35.00
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Average Customer Rating: 2 (1 review)

Customer Reviews

Rating: 2
Summary: Not much new here
Comment: Keep your subscription to the Harvard Business Review, but don't buy this book. Shapiro doesn't add much with his dribble of dabbling comments, and his preachy tone gets to be a bit much at times. If you haven't regularly been reading the HBR, or need some introduction to this area, this book is not bad for an introduction or subject review, though.

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Title: Keeping Customers (The Harvard Business Review Book)
by John J. Sviokla, Benson P. Shapiro
ISBN: 0875843336
Publisher: Harvard Business School Press
Pub. Date: March, 1993
List Price(USD): $35.00

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