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Title: Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information by Vincent Barabba, Gerald Zaltman ISBN: 0-87584-241-0 Publisher: Harvard Business School Press Pub. Date: 01 February, 1991 Format: Hardcover Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A superb resource that goes far beyond marketing
Comment: For anyone interested in conducting research that will be used, this is an absolutely essential resource. A lot of claptrap has been written about knowledge use. In contrast, this is an extremely solid, scientific, helpful volume.

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