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Title: Petretti's Soda Pop Collectibles Price Guide: The Encyclopedia of Soda-Pop Collectibles (Petretti's Soda Pop Collectibles Price Guide, 3rd Ed) by Allan Petretti ISBN: 0-87349-516-0 Publisher: Krause Publications Pub. Date: March, 2003 Format: Paperback Volumes: 1 List Price(USD): $34.99

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Average Customer Rating: 4.33 (6 reviews)

Rating: 5
Summary: NICELY EXPANDED
Comment: SODA POP COLLECTIBLES THIRD EDTION IS THE BEST YET!! NICELY EXPANDED IN MOST CATEGORIES, ALLAN TRIES TO COVER AS MANY BRANDS AND OBJECTS AS POSSIBLE IN ONE BOOK. A GREATLY EXPANDED COLOR PLATE SECTION THAT IS COLORFUL AND VERY CRISP AND CLEAR!! TEXT AND CONTENT ARE WELL COVERED. DEFINITELY NOT A DISAPOINTMENT. THIS IS A MUST HAVE REFERENCE GUIDE IN THE SODA ADVERTISING FIELD. IT GREATLY EXPANDS YOUR KNOWLEDGE IN THE FIELD.

Rating: 5
Summary: NICELY EXPANDED
Comment: SODA POP COLLECTIBLES 3RD EDITION IS BEST YET!! TEXT AND CONTENT ARE EXCELLANT, COLOR AND QUALITY FOF PICTURES TERRIFIC. GREATLY EXPANDED VERSION, ESPECIALLY COLOR PLATES. VALUES ALL UPDATED. A MUST FOR THE SODA ADVERTISING COLLECTOR!!ALLAN HAS GIVEN US A REFERENCE GUIDE THAT COVERS A WIDE VARIETY OF BRANDS, THAT GREATLY INCREASES ARE ABILITY TO RESEARCH SODA ADVERTISING.

Rating: 2
Summary: Not exactly an encylopedia of soda pop
Comment: I applaud the author for attempting to catalog the arcane world of old soda pop advertising, a difficult task when you're overshadowed by the 500-lb gorilla of Coca-Cola advertising. However, this book does not do enough to fill in the gaps of soda pop history. There is no attempt made to identify the years or bottlers of the soda pop brands illustrated. The collectibles pictured are organized by type of object rather than type of soda pop or region. A simple index of known soda pop manufacturers, their locations and years in business would have added so much more to this book. And why not a timeline to give the types of collectibles a little context in the history of bottling? Just a few extra pages would have added a lot of value to a thick book which is taking up more of my shelf space than its worth!

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