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Title: Instant Influence: How to Get What You Want in Any Business Situation by Robert B. Cialdini ISBN: 0-85013-245-2 Publisher: Dartnell Corp Pub. Date: December, 1995 Format: Audio Cassette Volumes: 2 List Price(USD): $15.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Great, great, great. Very insightful, useful and compelling
Comment: A little simplistic at times (which is both good and bad), but absolutely right on target. I learned a ton that I have put to good use right away. It's even better on the second playing. A definite winner.

Rating: 5
Summary: A copy for every employee-- especially SALES people.
Comment: Take the three-hundred odd pages of Cialdini's exceptional book "Influence" and distill them onto two cassettes that can be heard in total over two days on the way to work. Make certain that there are compelling stories and dialogue for each of his six principles of influence. And you have a tool that I have seen improve the performance of sales professionals and give them a deeper understanding of why people say "yes" and how to help them say "yes" MORE in an ethical and non-manipulative manner that will enhance their self concept as well as their income. Dean Minuto, Teligent Corporation, Training and Consulting