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Essentials of Advertising Strategy

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Title: Essentials of Advertising Strategy
by Don E. Schultz, Stanley I. Tannenbaum, Anne Allison, Stanley L. Tannenbaum
ISBN: 0-8442-3524-5
Publisher: McGraw Hill - NTC
Pub. Date: April, 1996
Format: Hardcover
Volumes: 1
List Price(USD): $19.95
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