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Title: Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency by Colin McDonald ISBN: 0-8442-3506-7 Publisher: McGraw-Hill/Contemporary Pub. Date: 01 November, 1995 Format: Hardcover Volumes: 1 List Price(USD): $37.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Every thing to know about effectiv reach
Comment: From several years concept of effectiv reach manage media planning approach it's interesting to read last discoveries about this theory which is probably the truth in terme of contact distribution.
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Title: Advertising Media Planning by Jack Z. Sissors, Roger B. Baron, Erwin Ephron ISBN: 0844215635 Publisher: McGraw-Hill/Contemporary Pub. Date: 15 June, 2002 List Price(USD): $69.95 |
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Title: Media Planning Workbook by William B. Goodrich, Jack Z. Sissors ISBN: 0844235024 Publisher: McGraw-Hill Humanities/Social Sciences/Languages Pub. Date: 09 February, 2001 List Price(USD): $36.95 |
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Title: The Ultimate Secrets of Advertising by John Philip Jones ISBN: 076192244X Publisher: SAGE Publications Pub. Date: 15 December, 2001 List Price(USD): $43.95 |
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Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series) by Helen E. Katz, Helen Katz ISBN: 0805842683 Publisher: Lea Pub. Date: 01 May, 2003 List Price(USD): $24.50 |
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Title: Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold ISBN: 0071413634 Publisher: McGraw-Hill Pub. Date: 16 July, 2003 List Price(USD): $39.95 |
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