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Title: Media Planning Workbook by William B. Goodrich, Jack Z. Sissors ISBN: 0-8442-3502-4 Publisher: McGraw-Hill Humanities/Social Sciences/Languages Pub. Date: 09 February, 2001 Format: Paperback Volumes: 1 List Price(USD): $35.50 |
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Title: Advertising Media Planning by Roger B. Baron, Erwin Ephron, Jack Zanville Sissors ISBN: 0844215635 Publisher: McGraw-Hill Pub. Date: 15 June, 2002 List Price(USD): $69.95 |
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Title: Essentials of Media Planning by Arnold M. Barban, Steven M. Cristol, Frank J. Kopec ISBN: 0844235237 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1993 List Price(USD): $17.95 |
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Title: Media Planning: A Practical Guide by Jim Surmanek ISBN: 0844235121 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1996 List Price(USD): $17.95 |
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Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series) by Helen E. Katz ISBN: 0805842683 Publisher: Lawrence Erlbaum Assoc Pub. Date: May, 2003 List Price(USD): $24.50 |
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Title: Introduction to Advertising Media: Research, Planning, and Buying by Jim Surmanek ISBN: 0844235458 Publisher: McGraw-Hill/Irwin Pub. Date: December, 1992 List Price(USD): $79.20 |
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