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Title: High Visibility: The Making and Marketing of Professionals into Celebrities by Irving J. Rein, Philip Kotler, Martin Stoller ISBN: 0-8442-3448-6 Publisher: McGraw-Hill/Contemporary Books Pub. Date: September, 1997 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 3.6 (5 reviews)
Rating: 3
Summary: Good book but the reference of his research are not valid!!!
Comment: This book is a fundamental to the Celebrity Industry!!!
All Celebrities should know about that book.
Nonetheless I have tried to trace the references of the book and I could not.
There some interesting studies conduct by Northwestern University. I have tried to call them and read them but I end up in dead end.
Moreover there are some referwences that supposed to be direct interviews to a celebrity that I would like to read and this is no possible at all.
Last but not least the book binding is terrible and it is follinng apart after the first month...
I might be using it often????
Anyway I recommed this book to anyone interested in the Celebrity industry!!!
Rating: 4
Summary: Good Stuff
Comment: I always wanted to know how some celebs are still around and others aren't. Everyone still talks about Marilyn! And James Dean, and he made, what, 3 movies? So, I thought Rein could answer my questions. He did, but I found Michael Levine's Guerrilla PR: Wired better. Mike covers the how-tos. Irv just does the overall stuff. Still fun to know for Jeopardy, but *how?!* That's what Irv didn't do as well, the down-and-dirty details.
Rating: 4
Summary: High Visibility In The Making .....For Novice PR Persons
Comment: "High Visibility" sheds light in to the sometimes opaque world of publicists and celebrity marketing. Case studies from many different people from all walks of life (atheletes to porn stars)who sought to be in the lime-light are examined throught this book. Why are certain personalities still being sought after since 20 years while others fade away from our memories after only one week? There are many answers but not detailed enough.
I found the most interesting part to be "The Technique of Transformation". Here the authors discuss and show different examples of how a "dying star" made a comeback by redefining their personality and what they represent. Some people are forced to change after a scandle or a peak in performance and must exploit the media in order to thrust their client back on center stage. How the publicist propaganda machine works to take advantage of both print and visual media is explained but I feel it should have been much more detailed. They stopped right when it was becoming very interesting. Then again, maybe this was part of the marketing plan to create more demand for the "High Visibility II".... just joking.
It is a book that all marketing people should read as almost all of the concepts from marketing personalities can be transfered to all products in any industry.
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Title: Celebrity and Power: Fame in Contemporary Culture by P. David Marshall ISBN: 0816627258 Publisher: Univ of Minnesota Pr (Txt) Pub. Date: March, 1997 List Price(USD): $19.95 |
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Title: Intimate Strangers by Richard Schickel ISBN: 1566633176 Publisher: Ivan R Dee, Inc. Pub. Date: 01 September, 2000 List Price(USD): $16.95 |
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Title: Brand Yourself : How to Create an Identity for a Brilliant Career by David Andrusia, Rick Haskins ISBN: 0345423593 Publisher: Ballantine Books Pub. Date: 04 January, 2000 List Price(USD): $14.00 |
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Title: Illusions of Immortality : A Psychology of Fame and Celebrity by David Giles ISBN: 0312229437 Publisher: Palgrave Macmillan Pub. Date: 02 March, 2000 List Price(USD): $59.95 |
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Title: Claims to Fame: Celebrity in Contemporary America by Joshua Gamson ISBN: 0520083539 Publisher: University of California Press Pub. Date: March, 1994 List Price(USD): $19.95 |
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