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Title: The Marketer's Guide To Successful Package Design by Herbert Meyers, Murray J. Lubliner ISBN: 0-8442-3438-9 Publisher: McGraw-Hill Pub. Date: 11 May, 1998 Format: Hardcover Volumes: 1 List Price(USD): $56.75 |
Average Customer Rating: 4 (4 reviews)
Rating: 1
Summary: BEWARE of this book
Comment: I feel I've been suckered into buying this book by the glowing reviews...
The book is large print, anemic content, and lacks any color illustrations or photos.
Not helpful or insightful in any way.
I wish I could get my money back on this one...
Rating: 5
Summary: GREAT CRASH COURSE IN MARKETING
Comment: This book is indispensable. I recommend for designers who have not had any consumer behavior or marketing courses, this will help you see a broader vision in packaging design other than making it pretty! I am going to recommend that my supervisor (a marketer) read it, so that we have a good mutual understanding of the purpose in each package we develop. Your design will benefit from having read this book, even though it is written from a marketer's perspective. After all, that also is our job as designers, not to package the product, but to SELL the product!
Rating: 5
Summary: Excellent Book!
Comment: This book is full of excellent packaging ideas from intial concepts to focus group research. If you think you know everything about brand marketing , think again. This book is for you.
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Title: 50 Trade Secrets of Great Design: Packaging by Stafford Cliff ISBN: 1564968723 Publisher: Rockport Publishers Pub. Date: March, 2002 List Price(USD): $30.00 |
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Title: The Perfect Package: How to Add Value Through Graphic Design by Catherine M. Fishel, Catharine M. Fishel ISBN: 1592530125 Publisher: Rockport Publishers Pub. Date: September, 2003 List Price(USD): $25.00 |
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Title: The Packaging Designer's Book of Patterns by Lászlo Roth, George L. Wybenga ISBN: 0471385042 Publisher: John Wiley & Sons Pub. Date: 15 January, 2000 List Price(USD): $65.00 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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Title: The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers by Thomas Hine ISBN: 0316365467 Publisher: Back Bay Books Pub. Date: 25 August, 1997 List Price(USD): $17.99 |
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