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Title: Crisis Marketing by Joe Marconi ISBN: 0-8442-3237-8 Publisher: McGraw-Hill Pub. Date: 11 January, 1998 Format: Hardcover Volumes: 1 List Price(USD): $34.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Pactical advise por a plan
Comment: Throughout this book, you'll find practical advise on devising and implementing a effective crisis management plan. Though not a theoretical approach, the cases presented are very helpfull.