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Title: Radio Advertising: The Authoritative Handbook by Pete Schulberg, Bob Radio Advertising Schulberg ISBN: 0-8442-3118-5 Publisher: McGraw-Hill Companies Pub. Date: 01 January, 1996 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.5 (6 reviews)
Rating: 5
Summary: The Definative Book On Radio Advertising
Comment: As a former General Sales Manager in Radio, with 30 plus years experience, I can attest to the value of this book. Both of the authors are radio veterans and know the business inside and out.
If you're in radio sales, or want to be, this IS THE BOOK you'll want to build your knowledge with. If you purchase radio advertising, this book will help demystify the medium.
As a former radio sales manager,I purchased and gave this book to my sales staff. I wanted them to be equipped with the best knowledge available--this book contains that knowledge.
In my collection of books on and about radio, RADIO ADVERTISING is at the top of my list of recommended books about the subject. There just isn't a better volume available. Don't forget-if you purchase the book for self-education, for use in your career or business, you can write it off as a business expense. Well worth YOUR INVESTMENT IN YOURSELF!
Rating: 4
Summary: Valuable Reference Book for Small Businesses
Comment: Too often, small business owners spend significant portions of their budgets on advertising but, since they can't afford professional advertising agencies, they're forced to make their own local market buys and they're also responsible for making sure the air time/ad space they buy relates an effective message about their product or service.
Guerrilla Marketing and the Wizard of Ads series' provide excellent overall marketing ideas for small business owners. However, "Radio Advertising" provides practical advice pertaining specifically to radio advertising -- from writing copy to generating public service announcements and news time.
Media sales professionals shold also own a copy of this book because it can spark an idea for an effective campaign and it also is a great tool to leave behind for a prospective client -- how the sales professional works, how radio can and should work and whether or not radio is an appropriate fit for the prospect.
Rating: 5
Summary: The Best Reference for Radio Advertising
Comment: This book I found to be not only complete but also incredibly informative. I have personally done a tremendous amount of radio advertising, and I found this book to be very useful in actually obtaining a successful result from my ads. This book will not only give you exact tips on how to compile the contents of your radio advertising campaign, but also provide you with details on how the industry itself works. This book is fantastic and extremely useful to any business owner seeking to get into promoting their company or activity on radio without making it a losing game. I found this book to be truly the authoritive text on the subject and quite unmatched by any other text in the industry. A definite key reference for any serious advertiser's library.
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Title: The 33 Ruthless Rules of Local Advertising by Michael Corbett ISBN: 096673839X Publisher: Pinnacle Books Pub. Date: 01 January, 1999 List Price(USD): $14.95 |
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Title: If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising by Joseph Fiedler ISBN: 0937539201 Publisher: Executive Books Pub. Date: 01 January, 1994 List Price(USD): $19.95 |
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Title: Secret Formulas of the Wizard of Ads by Roy H. Williams, Roy, H. Williams ISBN: 1885167393 Publisher: Bard Press (TX) Pub. Date: 06 September, 1999 List Price(USD): $16.95 |
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Title: Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail and Outdoor Advertising for Small Business by Kathy J. Kobliski ISBN: 1555715532 Publisher: Entrepreneur Press Pub. Date: 31 December, 2001 List Price(USD): $19.95 |
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Title: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams ISBN: 1885167296 Publisher: Bard Press (TX) Pub. Date: 01 July, 1998 List Price(USD): $17.95 |
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