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Title: My Life in Advertising and Scientific Advertising by Claude Hopkins ISBN: 0-8442-3101-0 Publisher: McGraw-Hill Pub. Date: 11 January, 1966 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 5 (8 reviews)
Rating: 5
Summary: Great Book!
Comment: The great Claude Hopkins does not need my endorsement. But I will give it to him anyways.
He was one of the greatest copywriters of all time. His works are timeless classics. If you are interested in improving your ad copy, I highly recommend that you read all of his books.
Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
Rating: 5
Summary: The Source of Modern Successful Advertising
Comment: Hopkins is the father of modern advertisng. Arguably, his work, togther with John Caples's "Tested Advertising Methods," form the Bible of modern advertising. Both understood that advertising is salesmanship and understood how to apply sales principles to advertising.
All the modern giants of advertising still swear by this book. Ogilvy even claimed it changed his life (in advertising anyway, but who knows, advertising was Ogilvy's life). Despite the fact that Hopkins wrote with a focus on what we now consider to be direct marketing, his principles are applicable to all forms of advertising. Hopkins essentially invented many of the concepts that so many advertisers take for granted today, yet oddly, many advertisers fail to follow his advice.
Whether you are a copywriter or involved in advertising in some other way, you must read this book if you want to be a success.
All advertising before "Scientific Advertising" flows into it; and all advertising after "Scientific Advertising" flows out of it.
Rating: 5
Summary: Staying Power
Comment: The thing I find most amazing about Scientific Advertising is how few people seem to have read it. I came across it when I was a teenager, and it changed the way I look at the world. Hopkins was a true business pioneer, inventing (or substantially forming) so much that we take for granted today: the coupon, the "valuable free gift with purchase", direct mail, using style to sell mundane products (like exotic wooden handles for carpet sweepers), and so much more. Just as we live in a world made by Henry Ford, we also live in a world made by Claude Hopkins. For ten bucks, with such an easy writing style, everyone should read this book.
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Title: Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn ISBN: 0130957011 Publisher: Prentice Hall Trade Pub. Date: July, 1998 List Price(USD): $15.95 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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Title: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques by Dan S. Kennedy, Daniel Kennedy ISBN: 1580622577 Publisher: Adams Media Corporation Pub. Date: October, 2000 List Price(USD): $10.95 |
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Title: The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition by Robert W. Bly ISBN: 0805011943 Publisher: Henry Holt & Company, Inc. Pub. Date: 15 March, 1990 List Price(USD): $16.00 |
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Title: Getting Everything You Can Out of All You've Got : 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham ISBN: 0312284543 Publisher: St. Martin's Griffin Pub. Date: 12 October, 2001 List Price(USD): $14.95 |
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