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Title: The Radio and Television Commercial by Albert C. Book, Norman D. Cary, Stanley L. Tannenbaum ISBN: 0-8442-3097-9 Publisher: NTC/Contemporary Publishing Company Pub. Date: December, 1994 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: A great starting point for commercial production
Comment: This book is a great starting point for anyone interested in the business of commercial production. The book is concise with many good practical examples. Although the process of commercial production is one too wide to cover in any detail, in a book of this length, the authors still manage to cover a complete spectrum of commercial producing options and possible projects. Whether you are in the production business or you are considering entering this exciting and rewarding field, this book is a good read.