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Title: Public Relations Writing: The Essentials of Style and Format by Thomas H. Bivins ISBN: 0-8442-0351-3 Publisher: NTC/Contemporary Publishing Company Pub. Date: 01 December, 1998 Format: Paperback Volumes: 1 List Price(USD): $29.52 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Writing the Wrongs
Comment: Effective writing skills must be mastered by anyone hoping to work in the field of public relations. If PR people do nothing else, they write, revise, write, revise, and write, more and more and more, until finally they write the wrongs (figuratively speaking, of course). In answer to this call, Thomas H. Bivins has created a dynamically comprehensive guide to many forms and styles of PR writing, from news release writing to desktop publishing. He also suggests ways of enhancing creativity, another important skill, in such areas as feature writing, poster, flyer, and brochure design, and newsletter design. Bivins further provides complementary examples and demonstrations that every current and potential PR writer will find useful. I'll never forget one statement the professor of my Public Relations Writing course (Spring 1999) made on the very first day of class: "I highly suggest none of you sell this book back to the bookstore at the end of the quarter. I wish I had a guide like this when I was working in public relations!" When she made that statement, I was immediately anxious to know what literatural pleasure awaited me!
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Title: The Associated Press Stylebook and Briefing on Media Law by Norm Goldstein, Associated Press ISBN: 0738207403 Publisher: Perseus Books Group Pub. Date: 02 July, 2002 List Price(USD): $17.50 |
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Title: The Public Relations Writer's Handbook by Merry Aronson, Don Spetner ISBN: 0787945706 Publisher: Jossey-Bass Pub. Date: 24 June, 1998 List Price(USD): $32.95 |
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Title: Public Relations Kit for Dummies by Eric Yaverbaum, Robert Bly ISBN: 0764552775 Publisher: For Dummies Pub. Date: 20 December, 2000 List Price(USD): $29.99 |
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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Companies Pub. Date: 01 May, 1997 List Price(USD): $50.00 |
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Title: Effective Public Relations (8th Edition) by Scott Cutlip, Allen Center, Glen Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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