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Title: 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch, Don Jackson, Denison Hatch ISBN: 0-8442-0349-1 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1999 Format: Paperback Volumes: 1 List Price(USD): $24.95

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Average Customer Rating: 4 (3 reviews)

Rating: 2
Summary: Mediocre and bland
Comment: The book was a dissapointment. A long list of "bumper sticker" phrases is not my cup of tea. I guess some people like to read common sense advice over and over and over. Not me. Thanks,

Rating: 5
Summary: Best compendium of expert advice out there
Comment: I've read many books about direct marketing and each has had it strong points. The problem is that each book tends to cover one or two areas and so to get a thorough understanding of all the options in direct marketing you have to read a lot of books. This book covers every area of direct marketing. Whether it is via the Internet, brochures, catalogs, headlines, testimonials, or whatever, it is covered in this book. The book is filled with tips for direct marketing no matter what method you choose. These secrets have been collected from the most successful direct marketers in history and is their distilled knowledge from years of experience. It is the collected knowledge of the greatest direct marketing minds and how to make your efforts successful. Thorough in coverage and detailed, it is the book to read first and understand before starting a direct marketing campaign. It will save you many times the cost of the book if it just helps you avoid even one mistake.

Rating: 5
Summary: Outstanding - Must have title
Comment: Anyone writing copy for the web or direct marketing should not be without.

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