Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Big Book of Logos by David Carter ISBN: 0-8230-0538-0 Publisher: Watson-Guptill Pubns Pub. Date: May, 2003 Format: Paperback Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 3.89 (9 reviews)
Rating: 4
Summary: Great logos, shame about the book.
Comment: With 2500 logos, mostly eight to a page, well printed on good paper this book should have been a treasure. Instead with no obvious editorial input it ends up being frustrating. As far as I can see it is arranged by design studio output. It should have been arranged, I think, by style of logo, typographic, flat graphic, illustrative etc. The captions don't do the reader any favors either. Client and designer are listed but no dates or what sort of company the logo is for. This book seems very typical of David Carter's output, I have a copy of his 1988 'Logos of America's Largest Corporations', six hundred (nicely printed) marks with just the company name and city location, no designer names or dates.
As to the logos, with 2500 of them there has to be a lot of duds but that is only to be expected. The majority of them have been produced for small companies who feel they need some mark for local recognition and on this basis there are many neat solutions here. For example page 234 shows a capital D incorporating a fork and spoon, a clever idea and surely just what Dantes Restaurants Inc wanted. If the book was just going to show real clever stuff produced by super creative designer folk it would be pretty thin. For the money though I feel this is good value.
At the other extreme a logo book that I have enjoyed is Per Mollerup's 'Marks of Excellence' (ISBN 0714838381) a history of logos, beautifully designed and printed and here the logos are grouped according to their look, eyes, flags, globes, hearts etc. A brilliant survey.
Rating: 1
Summary: the worst design book i have ever spent $ on
Comment: Fellow buyers of design books on amazon this is the worst book i have ever purchsed . This book is a compilation of the most poorly designed trademarks. Please do not get this book!!! All the logos seem to have been haphazardly picked. If you insist on getting this book, you should definately check it out at a book store first because that will change your mind faster than roaches scurrying away from light.
Rating: 5
Summary: Logo ideas for everyone - designers to small businesses.
Comment: This book has 2,500 of the best logos done by designers from all across America and nothing else. This book was put together so it could become a compendium of logos that one can use to see different styles and techniques and jump start their own creative juices. The book is full color and the only way to navigate the book is through the Index. There is no table of contents. Each page has a few logos with credit given to each the designers at the bottom of the page in very small print.
Every few pages, there is a full page devoted to just one company logo. But the cool part is that this full page has pictures of the logo in action - whether it is on the product packaging, bill board, or store front sign. This is very helpful as it gives you a context to judge the power of the logo. Just a graphics image against a white page background means you need to use your imagination trying to picture how the logo's going to look in its intended use.
Whether you are a designer or a small business owner that wants to get a logo done through a designer, this book is an invaluable tool. If you are a designer, you can use it to get your creative juices to flow or just admire the work done by others for inspirational reasons. If you are a small business owner, you can use it to work with your logo designer. You can point out some of the logos and just say 'I like these' and that gives the designer a place to start in creating your logo. This avoids a lot of wasted work as you are both trying to figure out what you like and what best represents your business image.
When I first started doing research on good logo design books, I was confused by the number of logo books by this author. The names are a little misleading when you try to figure out which one is the more recent version. I finally decided to use the publication date for this purpose and this book happens to be the latest (published in May 2003). We recently started offering Corporate Identity Management services to small businesses through our company and we are finding that this book is an invaluable tool in communicating with our clients. Especially if our clients are in another city, we just ask them to get a copy of this book before starting the project.
Even if you aren't a designer or someone looking for design services, this book is still fun to flip through if you are the creative type. The price is just phenomenally low for something of this high quality (I am trying to imagine the price of printing along considering it's full color). If you have to even remotely work with logos, just get the book. It's a decision that I haven't regretted even for a second. Have fun!
 |
Title: The New Big Book of Logos by David E. Carter ISBN: 0688178901 Publisher: Watson-Guptill Pubns Pub. Date: 15 July, 2000 List Price(USD): $45.00 |
 |
Title: The Big Book of Design Ideas by David E. Carter ISBN: 068817986X Publisher: Watson-Guptill Pubns Pub. Date: 01 October, 2000 List Price(USD): $45.00 |
 |
Title: Logo Lounge: 2000 International Identities by Leading Designers (Logolounge) by Bill Gardner, Cathy Fishel, Catharine Fishel ISBN: 1564969096 Publisher: Rockport Publishers Pub. Date: January, 2003 List Price(USD): $50.00 |
 |
Title: Big Book of Corporate Identity Design by David E. Carter ISBN: 0823004902 Publisher: Watson-Guptill Pubns Pub. Date: May, 2001 List Price(USD): $45.00 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
