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Selling (Without Selling): 4 1/2 Steps to Success

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Title: Selling (Without Selling): 4 1/2 Steps to Success
by Carol Super, Ronald D. Gold
ISBN: 0-8144-7186-2
Publisher: AMACOM
Pub. Date: October, 2003
Format: Paperback
Volumes: 1
List Price(USD): $17.95
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Average Customer Rating: 5 (7 reviews)

Customer Reviews

Rating: 5
Summary: Fun to read (and useful, too...)
Comment: Carol has written a super book, and Ron has the gold(en) touch with ideas. This book provides good insight into the people-part of business (how to "type" clients by style and "geography" - Oprah, Donald, Al1 and Al2) that can benefit all readers, not just sales people. Smart, easily accessible - fun. As a psychologist with many years experience in both psychotherpy and business consulting, I highly recommend this book!

Rating: 5
Summary: Must-read for Mary Kay Beauty Consultants
Comment: Part of Mary Kay's company philosophy is to "enrich women's lives", and this book can help you see how to be successful exactly by enriching others! The 4.5 steps are: Attitude, Rapport, the Process Inquiry, Presentation, and the Close. I dont see the table of contents on this detail page yet, so I'll give it to you: Ch1-Understanding Responsibility, Mission, and Response-Ability. Ch2-Building Rapport with Potential Clients. Ch3-Using the Super Theory or Relate-tivity. Ch4 -Harnessing the Power of Inquiry. Ch5-Creating a Successful Presentation. Ch6-Recognizing the Close--Just Reconfirm and Ask "When". Ch7-Overcoming Obstacles to Success. Ch8-Prospecting. Ch9-Everybody Hates Making Cold Calls. Ch10-Learning Super's Secrets of Sales Tool Maintenance. Ch11-Lagniappe.

These are things we all hear at unit meetings, but the author brings fresh perspective and practical support to them. A fast and fabulous read.

Rating: 5
Summary: Selling Without Selling Gives You a Mental Leg Up On the Com
Comment: Carol Super has nailed it! With thousands of sales books on the market, very few deal with the psychological aspects of "the game." Super certainly has the right last name because the essense of selling today is not to appear to be selling, but rather to set up the sale so that the customer wants to buy. In other words, the customer buys because they want to and they don't feel manipulated to do so. A SUPER read. Well done Carol!

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