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Title: Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More by Shel Holtz ISBN: 0-8144-7152-8 Publisher: American Management Association Pub. Date: 15 June, 2002 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 3.38 (8 reviews)
Rating: 3
Summary: The Communicator vs IT Staff?
Comment: Over all a good book. The author explains new concepts very clearly. I do have a comment about a dichotomy. The author seems to pigeon-hole people into two categories the Communicator and IT Staff. He neglects to mention the graphic artists, multimedia and web developers and programmers who play extremely important roles in public relations. He describes the Communicator stepping into the IT world or IT staff resolving to accomodate every beck and call of the Communicator. The fact that there are millions of people world-wide working in creative/technical fields dealing directly with public relations seems to evade the author completely.
Yet there is still a contradiction in the way the author describes IT Staffers as "the printers of the digital, network world" and in the way he describes multimedia as being so much more than print including audio, video and "all forms of interactivity". Do Communicators always have the technical know-how to produce multimedia projects and do IT staff always have the creativity and skills to design relevant communication tools? This is the question the author fails to address in his book.
But the book does address a great deal regarding Internet communication fundamentals so long as the reader recognizes the whole spectrum of industry professionals surrounding it.
Rating: 4
Summary: Excellent on Fundamentals
Comment: Public Relations on the Net successfully covers all the basics that pr pros should already know. Neophytes would be well-advised to learn these basics. But, that is where Holtz stops. For learning more advanced methods about pr on the net, I found Guerrilla PR: Wired by Michael Levine to successfully handle the advanced techniques. Holtz's book is not without merit, but if you're in the industry, then it's highly unlikely you'll learn anything new here. Well-written, though.
Rating: 3
Summary: FAIRLY DECENT MIXTURE BUT NOT ENOUGH
Comment: This book contains some really neat ideas con how to practice public relations on the net.
The problem is that almost all the information that the book contains are simple and obvious topics that a public relations pro already should know but some how or other the author, Shel Holtz, managed to link them to topics regarding the net.
Read this book definitely wasn't a waist of time but if you work in the public relation field think twice before buying this book; Chances are you already know everything contained in "PUBLIC RELATIONS ON THE NET".
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Title: Sixty Trends in Sixty Minutes by Sam Hill ISBN: 0471225800 Publisher: Wiley Pub. Date: 15 August, 2002 List Price(USD): $27.95 |
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Title: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries ISBN: 0060081988 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: Strategic Public Relations Management: Planning and Managing Effective Communication Programs by Erica Weintraub Austin, Bruce E. Pinkleton ISBN: 0805831606 Publisher: Lea Pub. Date: 01 August, 2000 List Price(USD): $46.00 |
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Title: e-PR: The Essential Guide to Online Business Communication by Matt Haig ISBN: 0749434341 Publisher: Kogan Page Pub. Date: 01 February, 2001 List Price(USD): $25.95 |
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Title: Public Relations Writing: The Essentials of Style and Format by Thomas H. Bivins ISBN: 0844203513 Publisher: NTC/Contemporary Publishing Company Pub. Date: 01 December, 1998 List Price(USD): $29.52 |
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