Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand-Builder by Des Dearlove, Stuart Crainer, DOS Dearlove ISBN: 0-8144-7035-1 Publisher: AMACOM Pub. Date: 01 May, 1999 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 3.5 (2 reviews)
Rating: 2
Summary: Brief, unsatisfying and repetitive
Comment: I believe that Richard Branson is a unique character and that information about his life and business philosophies would make an interesting read. Thus I chose to read this book.
However I was somewhat disappointed. Although I did learn a few things and there were some interesting passages, a great deal of the book consisted of quotes obtained from OTHER biographers and journalists attempting to document Branson's life.
Each chapter concluded with a summary (read: repetition) of the information in that chapter, and dozens of other sections/quotes/anecdotes were obviously repeated in various chapters. Perhaps because of this, it only took me an hour to read the entire book (admittedly I am a reasonably fast reader).
One thing that I can say in its favor is that the book was structured well; there were 10 main sections, each devoted to a different "Branson philosophy" (for example, "pick on someone bigger than you").
In short, although I did get some interest out of this book I am looking for another Branson biography to read because this one fell short of expectations.
Rating: 5
Summary: Business the Richard Branson Way
Comment: I suggested that we choose Virgin as a company to research as an MBA Project. Our group used this book as research material. We found it wonderful, and uplifting, exactly what what was necessary for this project. I would highly recommend it to others as well as the book "Losing My Virginity". Virgin is a company that should be studied by US business'executives, its shows you can create an empire - differently!
 |
Title: Richard Branson: The Authorized Biography by Mick Brown ISBN: 0747232164 Publisher: Headline Book Pub Ltd Pub. Date: September, 1998 List Price(USD): $13.95 |
 |
Title: Richard Branson, Virgin King : Inside Richard Branson's Business Empire by Tim Jackson ISBN: 0761513418 Publisher: Prima Lifestyles Pub. Date: 25 March, 1998 List Price(USD): $16.95 |
 |
Title: The New Global Leaders : Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business by Manfred F. R. Kets de Vries, Elizabeth Florent-Treacy ISBN: 0787946575 Publisher: Jossey-Bass Pub. Date: 05 March, 1999 List Price(USD): $28.50 |
 |
Title: Emotional Branding : How Successful Brands Gain the Irrational Edge by DARYL TRAVIS ISBN: 076152911X Publisher: Prima Lifestyles Pub. Date: 07 September, 2000 List Price(USD): $27.95 |
 |
Title: Sir Richard Branson: The Autobiography by Richard Branson ISBN: 0582512247 Publisher: Longman Publishing Group Pub. Date: December, 2002 List Price(USD): $6.47 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
