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Title: Making the News: A Guide for Nonprofits and Activists by Jason Salzman ISBN: 0-8133-6898-7 Publisher: Westview Press Pub. Date: May, 1998 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 4.86 (7 reviews)

Rating: 5
Summary: don't hire a p.r. firm...buy this book!
Comment: This is the how-to book I wish I had written. It's perfect for activists, charities, government agencies, even PTAs! No one can sell an idea or cause better than the person who believes in it--this book gives you the basics and more on how to get your campaign or event in the news.

Rating: 5
Summary: Helps you get your act noticed!
Comment: The most difficult task for any activist or organization is getting noticed. With an influx of so many news agencies and mediums it's hard getting noticed by reporters and editors.

This book shows you how to make your cause 'interesting' to those who matter in getting your message across: the Media.

You'll learn how to do several things like give speeches, create an identity, use props & mascots and more.

Although it could have probablly included more in-depth detail and 'how-to' it was certainly worth the investment.

Bottom Line: Worthwhile addition for any activist or their organization. Invaluable for the person in charge of making causes and campaigns noticed!

Rating: 4
Summary: A must read
Comment: A must read for any activists. Easy to understand and yet effective.

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