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Kinderculture: The Corporate Construction of Childhood

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Title: Kinderculture: The Corporate Construction of Childhood
by Shirley R. Steinberg, Joe L. Kincheloe
ISBN: 0-8133-2310-X
Publisher: Westview Press
Pub. Date: 01 March, 1997
Format: Paperback
Volumes: 1
List Price(USD): $34.00
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Average Customer Rating: 5 (2 reviews)

Customer Reviews

Rating: 5
Summary: First-Rate Work !
Comment: I feel sad because "Kinderculture" is the type of book that should be a bestseller or it should be a reference guide for experts who write books that aim for the layperson.

Rating: 5
Summary: No future for corporation kids
Comment: This is a collection of essays on the theme that childhood is a creation of society and today it is the corporations who are constructing childhood.Topics examined include Disney movies,"educational" television,Beavis and Butthead,video games,television wrestling, Barbie, and Macdonald's.Children are shamelessly being exploited for profit with no consideration for their welfare.Graphic violence and sexism is promoted in many video games.The writers want to expose the hypocrisy and exploitation of the corporations who have taken over the minds of children.Macdonald's promotes a family friendly image, yet employees have to put the company well ahead of family interests.Never have a generation of children been subject to such intense exploitation, as this book shows.The writers hope that more parents and teachers question what is being done to the kids.

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