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Title: Marketing Madness: A Survival Guide for a Consumer Society by Michael F. Jacobson, Laurie Ann Mazur ISBN: 0-8133-1981-1 Publisher: Westview Press Pub. Date: April, 1995 Format: Paperback Volumes: 1 List Price(USD): $40.00 |
Average Customer Rating: 4.33 (3 reviews)
Rating: 5
Summary: A Maddening Perspective
Comment: MARKETING MADNESS, the predecessor of Naomi Klein's more recent NO LOGO, is an easy-to-read, entertaining and well-chronicled testament to the growing misinformation and miscommunication about and surrounding human values. The authors decry those marketing and advertising strategies and techniques that attempt to imbed human value systems into the merchandising and selling of products in increasingly ingenuous ways. While it is certainly a sociopolitical manifesto against hyper-commercialism, MARKETING MADNESS unfortunately demonstrates that these strategies and techniques target their intended audiences all too successfully. Yet, without this book, we might have remained only subconsiously aware or completely unconscious of the tremendous power of consumer narcissism seen through the eyes of global corporatism and one of its most visible representatives. This is a must-read for all marketing, advertising, public relations and mass communications undergrad and graduate students as well as current practitioners in these fields. Perhaps it will help all think twice about the effect that their individual choices have on the world around them.
Rating: 5
Summary: Outstanding!
Comment: This book is extremely readable and informative. It is a true eye-opener for anyone who is not already a professional in the advertising or marketing fields. I think it will help me to shield myself from the assault that really does exist but to which I was previously blind -- the assault by people intent on getting me (and you) to reach into my pocket or my bank account, take out some money, and give it to them. A great read!
Rating: 3
Summary: An interesting take on advertising
Comment: Ralph Nader's intro was good. The book assumes that advertising and marketing are all bad. It's up for you to decide.
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Title: Lead Us Into Temptation by James B. Twitchell ISBN: 0231115199 Publisher: Columbia University Press Pub. Date: 15 November, 2000 List Price(USD): $16.00 |
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Title: Believing Cassandra: An Optimist Looks at a Pessimist's World by Alan AtKisson ISBN: 1890132160 Publisher: Chelsea Green Publishing Company Pub. Date: 01 September, 1999 List Price(USD): $16.95 |
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Title: Beyond the Limits: Confronting Global Collapse, Envisioning a Sustainable Future by Donella H. Meadows, Dennis L. Meadows, Jorgen Randers ISBN: 0930031628 Publisher: Chelsea Green Publishing Company Pub. Date: 01 August, 1993 List Price(USD): $16.95 |
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Title: Earth in Mind: On Education, Environment, and the Human Prospect by David W. Orr ISBN: 155963295X Publisher: Island Press Pub. Date: 01 September, 1994 List Price(USD): $19.95 |
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Title: Consumer Culture and TV Programming (Critical Studies in Communication in the Cultural Industries) by Robin Andersen ISBN: 0813315425 Publisher: Westview Press Pub. Date: 01 July, 1995 List Price(USD): $39.50 |
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