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Title: Hard Landing : The Epic Contest for Power and Profits That Plunged the Airlines into Chaos by Jr. Thomas Petzinger ISBN: 0-8129-2835-0 Publisher: Three Rivers Press Pub. Date: 24 December, 1996 Format: Paperback Volumes: 1 List Price(USD): $18.00 |
Average Customer Rating: 4.75 (20 reviews)
Rating: 5
Summary: Mr. Petzinger handles a complex subject very, very well.
Comment: As an airline professional with one of the
carriers covered extensively in the book, I was
skeptical as to whether any author could present
a clear picture of the industry's inner workings.
"Complex" is somehow an inadequate word when
applied to the airline industry, especially since
Deregulation.
Mr. Petzinger, however, has succeeded not only in
telling the story; he has done so in an entertaining
style which makes for a fascinating and highly
informative trip through all of the turmoil
wrought by deregulation. The reader comes away
with an understanding of the cause and effect
of every relevant force affecting the airline
business over the last few decades. This,
combined with a comprehensive overview of the
industry's formative years, makes this book a
treasure.
The book would be a 10 except for a couple of
minor research errors. The content, however, is outstanding and compels me to use an
overused cliche: this really is a must-read for
everyone in the industry and anyone with even a
passing interest in the airline business.
Rating: 5
Summary: I wish I hadn't read this book...
Comment: because I would love to go through the experience of reading it for the first time again.
I work in the Airline Industry in Australia in an operational role that has aspects of Industrial Relations associated with it. To read a book that relates so many interesting and insightful stories into the trials and tribulations of De-reg in the US and the power plays between the various airlines and the Unions was nothing but fascinating.
Well researched, well written and very enjoyable. I recomend it to anyone employed or aspiring to airline management
Rating: 4
Summary: Perhaps even more relevant today
Comment: Petzinger's examination of the airline industry is must reading for anyone with an interest in that industry, and probably should be required reading for airline executives. The book essentially recounts the history of the airlines, but it also very much focuses a magnifying glass on many of the players in this industry.
But its more than a textbook history, it provides intimate details on the men who run the airlines and provides a great contrast of the various individuals' management styles.
I was enthralled by the history of Texas International and Eastern Airlines, in particular, and the recounting of the fall of Frank Lorenzo, a man so reviled that the mechanics union was willing to kill the airline just to defeat him.
While the book has been criticized by some for a perceived focus on airlines based in Texas, the fact of the matter is that even today three of the biggest players in the industry are based in Texas: American, Continental, and Southwest. And since they are three of the current survivors, and still three of the major players, the recounting of their histories is probably even more relevant.
The only suggestion I might have is that Petzinger update his book in light of airline history since his book was published.
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Title: The Airline Business in the 21st Century by Rigas Doganis ISBN: 0415208831 Publisher: Routledge Pub. Date: 15 January, 2001 List Price(USD): $31.95 |
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Title: Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin Freiberg, Jackie Freiberg ISBN: 0767901843 Publisher: Broadway Books Pub. Date: 17 February, 1998 List Price(USD): $17.95 |
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Title: From Worst to First : Behind the Scenes of Continental's Remarkable Comeback by Gordon Bethune ISBN: 0471356522 Publisher: John Wiley & Sons Pub. Date: 16 August, 1999 List Price(USD): $19.95 |
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Title: The Southwest Airlines Way : Using the Power of Relationships to Achieve High Performance by Jody Hoffer Gittell ISBN: 0071396837 Publisher: McGraw-Hill Trade Pub. Date: 19 December, 2002 List Price(USD): $24.95 |
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Title: Grounded: Frank Lorenzo and the Destruction of Eastern Airlines by Aaron Bernstein ISBN: 067169538X Publisher: Simon & Schuster Pub. Date: August, 1990 List Price(USD): $19.95 |
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