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Title: Meet Mr. Product: The Art of the Advertising Character by Warren Dotz, Masud Husain ISBN: 0-8118-3589-8 Publisher: Chronicle Books Pub. Date: April, 2003 Format: Paperback Volumes: 1 List Price(USD): $16.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: WONDERFUL book!
Comment: EXCELLENT illustrations! NEAT little size and perfect reproductions...what more can you say!
Rating: 5
Summary: The Big Little Book of Anthropomorphic Folk
Comment: Fans of Americana and pop culture are in for a treat when they get this book. In this admittedly small (but almost an inch thick) book there are five hundred+ ad characters (actually more like seven hundred if multiples are included). Divided into eight chapters, Food, Drinks, Kids' stuff, Dining, Technology, Autos, Home and finally Personal and Leisure, they are all in color, captioned and dated. All the well-known characters are included but also many who had a regional existence, like Mr Clean-Up, the 1946 St. Louis Chamber of Commerce antilitter campaigner, or Waddle's Duckling, a 1959 icon from the Portland, Oregon restaurant.
Warren Dotz writes a short intro and explains how companies realised that these characters would bring huge concerns down to human scale, especially if they became half human and half product and always with that smiling face. A useful companion book is 'What a Character', also by the author and it shows many 'Mr Product' icons as three-dimensional figurines, thus reinforcing customer brand loyalty further.
Visually the book is a delight to look at, thanks to the design by the author and Masud Husain. Handling this kind of material is a challenge because of all the different shapes and colors but here many of the characters are whole page or four to a page and a nice touch is to show them in the context of an ad, brochure cover or a packet front. I don't think the book could look any better. You can have a look at a few pages on the book's website, just put in the title and dot com.
BTW, I think the paper could have been just a bit thinner for ease of handling and an index would have been useful. Oh, and I was disappointed that Mad magazine wraparound cover painting (by Norman Mingo) of issue thirty-six (October 1957) was not reproduced somewhere, it was most likely the only time that dozens of copyright ad characters where used on a magazine cover.
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Title: Krazy Kid's Food! by Dan Goodsell, Steve Roden ISBN: 382282237X Publisher: TASCHEN America Llc Pub. Date: December, 2002 List Price(USD): $9.99 |
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Title: All American Ads of the 60's by Jim Heimann ISBN: 3822811599 Publisher: TASCHEN America Llc Pub. Date: December, 2002 List Price(USD): $39.99 |
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Title: All-American Ads of the 50s by Jim Heimann ISBN: 3822811580 Publisher: TASCHEN America Llc Pub. Date: March, 2002 List Price(USD): $39.99 |
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Title: Future Perfect by Jim Heimann, Joe Heimann ISBN: 3822815667 Publisher: TASCHEN America Llc Pub. Date: September, 2002 List Price(USD): $9.99 |
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Title: The Cat on a Hot Thin Groove: The Complete Collection of 78rpm Artwork from the Legendary Record Changer Magazine by Gene Deitch, Orrin Keepnews ISBN: 1560975261 Publisher: Fantagraphics Books Pub. Date: April, 2003 List Price(USD): $39.95 |
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