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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward W. Werz, Sally Germain ISBN: 0-8092-2977-3 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 4.8 (5 reviews)

Rating: 5
Summary: Excellent Help for the Writer
Comment: As a professional copywriter I will tell you that this is an excellent book and you would be well advised to have it at hand every time you write anything that is important to you --- especially sales letters and advertising material.

Rating: 5
Summary: Is Perfect Too Strong of A Description?
Comment: I have used the previous book "Words that Sell" as one of my secret copywriting tools for years.

This is the perfect companion. I can't imagine anyone who writes not finding this a gold mine of idea starters.

Rating: 4
Summary: It works.
Comment: It saves you time, stress and heartache. While not the most original phrases you'll hever hear, it's a great source of inspiration.

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