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Title: Analyzing Media Messages: Using Quantitative Content Analysis in Research (Communications Series (General Theory).) by Daniel Riffe, Stephen Lacy, Frederick Fico ISBN: 0-8058-2019-1 Publisher: Lawrence Erlbaum Assoc Pub. Date: December, 1998 Format: Paperback Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Highly recommended
Comment: This book by Daniel Riffe et al. not only gives an excellent overview of the research field of quantitative content analysis, but also useful recommendations on solving that particular analysis or measurement problem that you are facing. Using this book, I found it much easier to quantitatively measure structured interview results. The examples given in the book are often from the media world, but are generally applicable. Recommended.

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