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Marketing a New Product: Its Planning, Development, and Control (358P)

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Title: Marketing a New Product: Its Planning, Development, and Control (358P)
by Robert D. Hisrich
ISBN: 0-8053-4102-1
Publisher: Addison-Wesley Pub Co
Pub. Date: 01 May, 1978
Format: Hardcover
Volumes: 1
List Price(USD): $34.95

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